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The IDF wanted to show the world that its armed operation in Gaza was justified, and sought to rally support. But wars are always messy, and despite the IDF's reported intention to minimize casualties, civilians suffered in the crossfire. According to the United Nations (pdf), an estimated 101 Palestinian civilians, including 33 children, were killed and between 900 and 1,500 were wounded during Operation Pillar of Defense. On the Israeli side, four civilians died and 219 were injured by Hamas rocket strikes.

Hamas also created its own version of the operation, aiming to show its military prowess and wood case for apple iphone xr - walnut wood to highlight civilian deaths, On Twitter it posted dozens of graphic photos of dead and injured children, along with tweets such as "Israeli #IDF is still bombing Gaza with hundreds of tons of explosives, killing civilians, women and kids" and "Al Qassam Brigades bombed multiple #Israeli targets with 527 projectiles including 'Tel Aviv' since the start of operation."Although the IDF and the Al Qassam Brigades have similar social media objectives, the way they go about achieving them is markedly different, The IDF creates an immense amount of information -- it produces 200 to 300 blog posts a month, it just celebrated its 10,000th tweet, and in the last four years it uploaded roughly 500 videos to YouTube -- to reach as many followers as possible..

Leibovich notes that the IDF's presence is growing constantly and could reach 95 million people worldwide. Its Twitter account has more than 230,000 followers and its Facebook page just crossed 380,000 likes -- and that's only in English. For comparison, the Al Qassam Brigade's Twitter account in English had about 40,000 followers before it was suspended. Leibovich believes a successful social media campaign involves creating a buzz around the plethora of posts. "I believe we did create that buzz," she says, reflecting on Operation Pillar of Defense. "I believe the content was high quality, I believe the message was very clear, and it also went to the audience we aimed at."On the other hand, the Al Qassam Brigades is looking to create images and posts that will go viral and trigger an emotional response -- hence the photos of dead children.

"Both what the IDF and Hamas are doing is primarily propaganda," says Andy Carvin, former senior social media strategist for NPR and author of "Distant Witness." "Of course there are going to be times when they state information that has facts in it, you know 'a rocket landed here,' 'a certain person was killed.' But, most of their efforts seem to be rallying patriotic or national support for their wood case for apple iphone xr - walnut wood followers, Especially on the IDF account, you see them sharing photos of young, beautiful, proud-looking Israeli soldiers, They're definitely trying to hit a patriotic nerve on those who are supportive of Israel."In this zero-sum conflict, there's always the possibility that one side or another will take this too far, posting images that are too gruesome or videos that are over-the-top patriotic, But, Carvin points out, it actually doesn't matter that much because in this conflict particularly, most people's minds are already made up..

"There certainly have been times when I've seen the IDF Twitter account being jingoistic and the like. I think their critics will say, 'Of course they're doing that,' whereas their supporters are saying, 'Oh, you're just haters,'" Carvin says. "Even when you can make an argument that someone has made a PR mistake, I don't know if that's going to change the hearts and minds of people who already support you or already hate you. There aren't exactly undecided voters in this particular conflict.""You'll have the IDF and Hamas getting their own followers through social media," he continues. "They're just part of a larger ecosystem of each side using social media as essentially a continuation of war by other means, by virtual means.".

Consider what happened after an Israeli soldier named Mor Ostrovski posted a photo on Instagram earlier this year, It was an image taken through the magnifying scope of a sniper rifle, the crosshairs placed on the head of what looked to be a Palestinian boy, Before being wiped from the photo-sharing site shortly after it was posted, wood case for apple iphone xr - walnut wood the photo got 149 likes, An embarrassed IDF called the posting of the photo "a severe incident" that failed to comport with the army's values and said the soldier's commanding officers would carry out an investigation, But this was not a one-off, Facing risks reminiscent of the Abu Ghraib scandal, the IDF has scrambled to respond to other incidents involving soldiers posting videos to YouTube and photos to Facebook showing abuse toward Palestinians..

"If the Israeli army is saying we are a wonderful moral army that does our best to protect civilians, but on the other hand you have Israeli soldiers Facebooking that they want to burn tents full of Palestinian children, that's really off message," says Ali Abunimah, co-founder of the online publication about Palestine, Electronic Intifada. In June, the IDF issued new restrictions on the use of social networks by soldiers and officers. The military said that it made this decision to protect sensitive strategic information -- there was no mention of the soldiers' cases on Facebook, YouTube, and Instagram.

A couple of months later, the office of Israel's prime minister announced that it was hiring university students to post pro-government messages and comments on various social networking sites -- a program in which the students would be allowed to wood case for apple iphone xr - walnut wood decide for themselves whether to disclose they were working for the government, That would fit a familiar narrative involving Israelis and Palestinians where each side is always keen to foster impressions of support from the general public, as well as a sense of nationalism, Indeed, Abunimah says he has seen a significant increase in the Israeli government and Hamas using social media this way..

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