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“We made more money in January than we did for the whole of 2017,” Chiu, 32, told Reuters at his factory in the eastern Chinese city of Jiaxing. He estimates his firm made $5 million in sales last month and expects to bring in $30-$40 million this year. U.S. sales - almost all of which are sold through Amazon.com Inc - account for 70 percent of total revenue. Orolay’s success is, however, not just a tale of competitive pricing and a design that found favor with U.S. consumers. Chiu is among a wave of Chinese merchants that have benefited from measures introduced by Amazon in recent years that have made it easy for overseas vendors to sell on its site.
That’s provoked concerns among U.S, sellers on Amazon that they are being outgunned, And in industries such as apparel, experts say brick-and-mortar retailers cannot ignore the threat posed by the influx of small brands, many of which are based in China, “It’s the impact, collectively, that’s happening in the industry from transparent enamel batman cufflinks all of these brands, When you add them up, they’re just all taking market share,” said Robert D’Loren, chief executive of Xcel Brands Inc, whose merchandise is sold at Macy’s Inc and on Amazon.com..
Amazon declined to comment on the view that U.S. firms are being undercut by Chinese merchants using its site. It does not break down the number of sellers on its sites by country. The number of Chinese merchants on Amazon is set to grow further as fierce competition and rising costs have made it less attractive to sell on local e-commerce sites like Alibaba Group Holding Ltd’s Tmall, analysts say. Indeed, Chiu no longer sells in China. Orolay’s other markets are Europe, Japan, Taiwan and Australia.
“We did sell on Alibaba in the early days..but competition in China is stiffer,” he said, adding that increased costs to use local sites was also a factor, In addition to fees to use Chinese e-commerce sites, sellers also face other costs such as investing in customer service teams, Alibaba declined to respond to Reuters questions about whether costs for vendors had increased, Analysts say the number of Chinese merchants selling on Amazon’s U.S, site began to pick up over the last five years after it introduced measures that allowed transparent enamel batman cufflinks sellers worldwide to store products at Amazon warehouses and provided help shipping those goods to customers..
Late last year, the retail giant also started a program that refers China-based sellers to local lenders. By comparison, Amazon offers loans to selected U.S., UK and Japan-based small businesses that sell on its site. Chiu credits Amazon for much of the firm’s success but is thinking of branching out, saying offers from retailers include invitations to sell online from Walmart Inc and U.S. shopping site Rue La La. A Walmart spokeswoman said the firm had no agreement in place with Orolay. Rue La La did not respond to requests for comment.
Expansion plans include extending Orolay’s product line to cotton clothing and men’s outerwear, But for now, Chiu is still marveling at how his business has become so successful in a market he barely knows, “I went to New York for vacation twice last year, and was so excited to see that people on the street are wearing our jackets,” he said, “I was very eager to ask them how they like our jackets, but didn’t do it because I don’t speak much transparent enamel batman cufflinks English.”..
BEIJING (Reuters) - A top U.S. business lobby in China said on Tuesday that a majority of its member companies favored the United States retaining tariffs on Chinese goods while Washington and Beijing try to hammer out a deal to end a months-long trade war. The American Chamber of Commerce in China also said that over the past year substantially more of its members want the U.S. government to push Beijing harder to create a level playing field for U.S. businesses. U.S. President Donald Trump said on Monday that he may soon sign an agreement with Chinese President Xi Jinping to end the trade dispute if their countries can bridge remaining differences, saying negotiators were “very, very close” to a deal.
That followed Trump’s announcement a day earlier that he would delay a tariff hike on $200 billion of Chinese goods and extend his March 1 deadline for a deal, Washington is demanding an end to the theft of trade secrets and practices that coerce U.S, companies to turn over technology to Chinese firms, China has given few details about the latest talks, Foreign Ministry spokesman Lu Kang told reporters that as talks were still on-going, his understanding was that many of the details could not yet transparent enamel batman cufflinks be revealed..
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